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- Who we are

| Use to view more |
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We're here to help the little ones' families and friends on their quest for sustainable baby and kidswear that lasts - from 0 months to 4 years. |

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![]() Design and Quality We are a brand with a purpose.It all began in Porto, Portugal, when the passion of a designer met the vast experience of a Portuguese textile company. From this synergy between two forces that put so much love into what they do, a new brand was born: Snug. The dream was clear: to create and develop a new line of products for babies up to 24 months, crafting unique pieces that are accessible and of exceptional quality. Since then, we have been doing more and better. And today, we are very proud to offer a wider collection — now up to 4 years — that is also more environmentally friendly. |
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![]() Ethically produced in Portugal Designed consciouslyAll of our products are proudly produced in Northern Portugal. Our production is 100% local, with all operations within a 50 km radius of our headquarters. Allowing not only to ensure the highest quality standards, but also to support/promote the local economy. |


| Use to the best is yet to come! |
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![]() The best is yet to come! Born GreenTIn addition to choosing only materials that ensure maximum comfort for the baby, Snug also believes in a more sustainable world with less waste. Snug's Born Green concept thus materializes our commitment to contribute and do more for our planet. This commitment is also extended to all communication and packaging pieces, always opting for materials that are easy to recycle or reuse. However, sustainability is not just about the materials or production process. It also takes into account the durability and increase in the life cycle of everything related to consumption – from marketing and communication actions to sales and packaging. We have been gradually reducing plastic at various points in our chain: from warehouses to the final consumer. |
| Use to a family business, two sister brands. |
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![]() A family business, two sister brands. Our FamilySnug is part of a textile group, Hall & Ca, SA, founded in 1981 and headquartered in Porto, Portugal. Our brand portfolio also includes Laranjinha, a clothing brand for babies and children – from the 00s. From months to 10 years old - combining high quality with maximum comfort. Its unique and authentic design has spanning generations, combining the use of soft and natural materials with innovation, dividing itself in four lines, with distinct characteristics and size ranges (Mini, Baby, Kids and Chic). |


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![]() From Portugal to the world Where are we?In addition to our Online Store, the Laranjinha store corner at NorteShopping, Porto, and two more corners at El Corte Inglés in Lisbon and Gaia, we have an international network of retailers. See below the countries where you can find Snug. |





