Who we are

We're here to help the little ones' families and friends on their quest for sustainable baby and kidswear that lasts (from 0 months to 4 years). We aim for a less disposable future, teaching our children how important it is to look after the common house that cradles us all.

We're a brand with purpose!

Snug by Portuguese Hands

Consciously designed, ethically made in Portugal

It all started in Porto, Portugal, when a designer's passion met the vast experience of a Portuguese textile company. A new brand was born from this synergy between two forces that put so much love in what they do: Snug.
The dream was crystal clear: creating and developing a new line of baby products up to 24 months old and making unique, affordable and exceptional quality pieces. Pieces that lasted generations, that told stories.
And this is what we have been doing ever since.

In addition to choosing only materials that ensure maximum comfort for the baby, Snug also believes in a more sustainable world with less waste. Snug's Born Green concept thus materializes our commitment to contribute and do more for our planet.
This commitment is also extended to all communication and packaging pieces, always opting for materials that are easy to recycle or reuse. However, sustainability is not just about the materials or production process. It also takes into account the durability and increase in the life cycle of everything related to consumption – from marketing and communication actions to sales and packaging. We have been gradually reducing plastic at various points in our chain: from warehouses to the final consumer.