Our story

It all started in Porto (Portugal), when a designer’s passion met the 40 years' experience of a Portuguese textile company. From this synergy between two forces that put so much love in what they do, a new brand was born: Snug.

The dream was crystal clear: to create and develop a new line of baby products, up to 12 months old. Make unique, affordable and exceptional quality pieces. Pieces that lasted generations, that told stories. And this is what we have been doing ever since.

This is Snug’s story.

(but there is still so much more to be discovered…)